About Hiking.is
Pure Adventures DMC / Hiking.is is owned by one family. The company’s backbone consists of Thorgrimur Olafsson and his wife Solveig Olafsdottir; and their son and daughter-in-law Olafur Thorgrimsson and Linda Palsdottir. Olafur’s cousin Jon Sigurbjornsson and Karl Olafsson are considered part of the family. Additionally we have excellant qualified office employees located around the world helping us making the service perfect.



As a family-run tour operator, we have a personal stake in making our clientele happy with their stay in Iceland. When you take a vacation to Iceland, you’ll experience what nature is all about. We offer a wide variety of adventures, where transportation, accommodation, activities, dining and nature itself can give you a completely new perspective on life. All your basic travel needs are covered by our extensive service offerings? Your rest can be taken in a unique mountain resort, a lodge in the wilderness or at a cottage in places you never even imagined existed. Did you know that with us, you can take a ATV ride in unique surroundings or a multi day trek while the northern lights dance above? We also offer an extensive array of itineraries for self drive tours around Iceland and can get you the car you need if only looking for a rental. We are also experts in planning weddings and can take care of everything from the documentation to the hairstylist. It sounds crazy, fantastic – but this is just a taste of what Pure Adventures has to offer you in Iceland.
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Company’s headquartersPure Adventures DMC – Hiking in Iceland Give us a call or send us an e-mail to turn your ideas into reality: |


